With WWDC a couple of days out, we’re coming up on one year since Apple first showed off its glitzy answer to the Amazon Echo and Google Home smart speakers. It took more than 8 months from then for the HomePod to finally hit shelves, and it took up until a couple of days ago for all the promised functionality to arrive.
Four months since launch, it’s clear Apple delivered some awesome hardware, but there are plenty of features I want to see the HomePod pick up when it comes to the stage at its annual developer conference to talk iOS 12. For all the criticisms levied against the device, the most weighty has been the fact that there isn’t even a vague reason to consider buying the speaker unless you are an Apple Music subscriber. For its Watch users who want to listen to Music tunes the same is true to a lesser degree.
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At the very least, the company needs to introduce some functionality to third-party music services through SiriKit that opens up voice commands to play specific songs and user playlists while leaving premium functionality for Apple Music where users can say stuff like “play more songs like this,” and “play something I’d like,” etc., etc. No one is expecting the Apple hardware to be designed around listening to Spotify, but it’s frustrating and confounding that Apple won’t play ball at all.
Apple Music has 50 million subscribers, including those on three-month free trials. Spotify has 170 million monthly active users, 75 million of which are paying for the Premium service. That’s an awfully big chunk of music fans to be ignoring. As nice as I think the HomePod is, it’s a bold (and misguided) strategy to think it’s enough to convince entrenched Spotify playlist lovers that they just need need need to switch so they can buy this $349 speaker.
To be fair, the company seems to have had enough struggles making the speaker work for its own ambitions. Airplay 2 was announced at WWDC last year and was only released a few days ago with the functionality that brings stereo playback to users that have a couple of HomePods.